To borrow a line from Ferris Beuller “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” … Well, business moves pretty fast too and if you don’t catch on with some of the newest trends, you could miss it. Have you ever spent close to an hour writing a detailed email to your boss only to learn that he only read the subject line and moved on? Emails and communications in general can be monotonous and time-consuming and often miss the mark in explaining what you wanted to say. Well Loom is a company that is trying to add a tool to your business toolbelt to help break that trend.

Loom found at the website loom.com says you can “Record quick videos to update your team and cut down meetings by 29%” Sending links to quick videos that can explain in 5 minutes what it would have taken you half an hour to write seems like a no brainer, but not everyone is doing it. There are always drawbacks and limitations with new technology cost being one of them. But at 12.50 per month, LOOM seems pretty reasonable for all that it offers. Take this scenario, your boss needs to know how to edit a .pdf file and turn it into a reusable, fillable contract with fields. Rather than go to his office and explain the details of how to do it by standing behind him and guiding him over and over, you can make a quick video that demonstrates the procedure that he can watch over and over. Pretty cool huh? Heros status achieved.

LOOM has several use cases that you can use it for but one of the intriguing ones is sales and marketing. You can “Hit record and send a video message to capture a prospect’s attention and build a personal connection right from the start.” That definitely beats a cold call or an email and could have the positive results of a landing page or funnel. You can make it personal by adding a personal touch to your targeted outreach by recording your screen to guide your customer through a presentation, product, or website.